Common Terms & Abbreviations:


Acronym

Description

SMS 

Short Message Service Text based SMS Channel

PSMS 

Premium Short Message Service Text based SMS Channel

USSD 

Unstructured Service Supplementary Data Text menu channel

PUSSD 

Premium Unstructured Service Supplementary Data Text menu channel

Push USSD

Flash USSD Text menu channel

IVR 

Interactive Voice Response Voice Channel

AVM 

Automated Voice Message Voice Channel

OBD 

Out Bound Dialler Voice Channel

LBS

Location Based Services Network Channel

OBS

Online Billing Services Subscription Billing

TBB

Token Based Billing Subscription Billing

DOB

Direct Operator Billing Subscription Billing

DOI

Double Opt-In Text based SMS and USSD Channel

MT

Mobile Terminating Text based SMS Channel

MO

Mobile Originating Text based SMS Channel

MMS

Multi Media Services Visual pictures

MSISDN

Mobile Station International Subscriber Directory Number Cell phone Number

API

Application Programming Interface Technical integration

GFA

Global Framework Agreement

NDA

Non-Disclosure Agreement

COA

Contract of Adherence Agreement

SDP

Service Delivery Platform Technical Platform

POPI

Protection of Personal Information Regulation

CAK

Communication Authority Kenya Regulation

OPCO

Operational Country Network Operator

GT

Global Title Numbering for Voice and SMS

HLR

Home Location Register Data of mobile subscriber information

CPC

Cost per Click Reporting Channel

CPM

Cost per Thousand Reporting Channel

CPA

Consumer Protection Act Regulation

PCM

Please call Me Text based SMS Channel

CBT

Call Back Text based SMS Channel

MCA

Missed call Alert / Notification Text based SMS Channel

EOCN

End of Call Notification Text based USSD/SMS Channel

EOSMSN

End of SMS notification Text based SMS Channel

CRBT

Caller Ring Back tone Sound based channel

P4Me

Pay for Me Text based SMS/IVR Channel